The Beach Bag for Men
The Beach Bag for Men
The Beach Bag for Men
With its built-in cooler for beer, dry compartment for wet swim shorts, 10 pockets for organization, integrated bottle opener and 50L capacity – Norris is the all-day beach bag for men.
With its built-in cooler for beer, dry compartment for wet swim shorts, 10 interior pockets for ultimate organization, integrated bottle opener and 50L capacity – Norris is the all-day beach bag for men.
Volume
50L
It takes 9 seconds. Join the 313+ cavemen worldwide who thinks a beach bag with an integrated bottle opener sounds like a great idea.
Join 313+ cavemen who thinks a beach bag with an integrated bottle opener sounds like a great idea.
Why Norris?
✓ Cooler compartment for beer (10 cans, cold for 12h)
✓ Cooler compartment for beer (10 cans, cold for 12h)
✓ Separate wet & dry items
✓ Separate wet & dry items
✓ 50L capacity (70% of blue IKEA bag)
✓ Designed in Stockholm
✓ Big enough for a full day at the beach
✓ 10 organised interior pockets
✓ 10 organised interior pockets
✓ Carry-on approved
✓ Carry-on approved
✓ Trolley sleeve
✓ Integrated bottle opener
✓ All zippers removed
✓ All zippers removed
✓ Water-resistent (ofc)
✓ Big enough for a full day at the beach
✓ Integrated bottle opener
✓ Adjustable shoulder strap
✓ Designed in Stockholm
✓ Trolley sleeve
✓ Adjustable shoulder strap
Ice-cold beer the entire beach day
Wet and dry stuff – kept apart
10 interior pockets for ultimate organization
INTEGRATED BOTTLE-OPENER
Carry-on approved
Carry-on approved
Big enough for a full day at the beach
Recognize this?
Recognize this?
Recognize this?
You having to bring a separate cooler bag for beer. There's always one in the back of the wardrobe, and it's got a strawberry-lemon print. We both know it's not a good look.
Wet and dry stuff mixed together. Your soaked swim shorts and towel always end up right next to your clothes, book and phone.
Unpacking half the bag to find one thing. Most beach bags force all your belongings into a black hole and require you to unpack half the bag whenever you need something.
Your average tote bag can't handle water and sand. Regular cotton or canvas tote bags absorb everything the beach throws at it – wet sand, saltwater and damp towels.
Barely fits your stuff, let alone hers too. Every guy trying to be a gentleman on vacation knows the struggle: your stuff, her endless amount of stuff, one bag that's never big enough.
You having to bring a separate cooler bag for beer. There's always one in the back of the wardrobe, and it's got a strawberry-lemon print. We both know it's not a good look.
Wet and dry stuff mixed together. Your soaked swim shorts and towel always end up right next to your clothes, book and phone.
Unpacking half the bag to find one thing. Most beach bags force all your belongings into a black hole and require you to unpack half the bag whenever you need something.
Your average tote bag can't handle water and sand. Regular cotton or canvas tote bags absorb everything the beach throws at it – wet sand, saltwater and damp towels.
Barely fits your stuff, let alone hers too. Every guy trying to be a gentleman on vacation knows the struggle: your stuff, her endless amount of stuff, one bag that's never big enough.
You having to bring a separate cooler bag for beer. There's always one in the back of the wardrobe, and it's got a strawberry-lemon print. We both know it's not a good look.
Wet and dry stuff mixed together. Your soaked swim shorts and towel always end up right next to your clothes, book and phone.
Unpacking half the bag to find one thing. Most beach bags force all your belongings into a black hole and require you to unpack half the bag whenever you need something.
Your average tote bag can't handle water and sand. Regular cotton or canvas tote bags absorb everything the beach throws at it – wet sand, saltwater and damp towels.
Barely fits your stuff, let alone hers too. Every guy trying to be a gentleman on vacation knows the struggle: your stuff, her endless amount of stuff, one bag that's never big enough.
You having to bring a separate cooler bag for beer. There's always one in the back of the wardrobe, and it's got a strawberry-lemon print. We both know it's not a good look.
Wet and dry stuff mixed together. Your soaked swim shorts and towel always end up right next to your clothes, book and phone.
Unpacking half the bag to find one thing. Most beach bags force all your belongings into a black hole and require you to unpack half the bag whenever you need something.
Your average tote bag can't handle water and sand. Regular cotton or canvas tote bags absorb everything the beach throws at it – wet sand, saltwater and damp towels.
Barely fits your stuff, let alone hers too. Every guy trying to be a gentleman on vacation knows the struggle: your stuff, her endless amount of stuff, one bag that's never big enough.
So we created Norris
So we created Norris
Cold beer
Capacity
Made for
Release date
Release date
Hotel?
✓ 10 cans (cold for 12H)
✓ 50L (70% of IKEA bag)
✓ All-day beach trips
Spring 2027
✓ December 2026
Trivago
Zero prep needed for cold beer at the beach
The built-in cooler compartment holds up to 10 cans, and with an ice pack thrown in, your beer stays cold for up to 12 hours.
Wet and dry stuff – kept miles apart
A dedicated dry compartment means everything stays exactly as you packed it – dry things dry, wet things elsewhere.
10 interior pockets for ultimate organization
No more digging around. The pockets are designed in varying sizes to fit all your essentials.
Your phone, AirPods, book and sunglasses will always be exactly where you left them.
Sand and water? Neutralized.
Water-resistant material and a reinforced bottom plate handle all kinds of beach mishaps.
We also removed the zippers cause sand fucks them up.
Big enough to fit her stuff too
50L capacity – or, using the most Swedish reference imaginable, 70% of the iconic blue IKEA bag.
Plenty of room for everything you and your partner need for a beach day.
Slides right onto your suitcase
Took an airport beer too many and forgot about time?
No worries, just slide Norris onto your suitcase and make the run for it.
Integrated bottle opener
Don't be that guy who risks half his set of teeth to open a bottle.
Please use the bottle opener we integrated into the shoulder strap buckle instead, and save a couple hundred on dentist fees.
One bag for the plane, the beach and everywhere in between
Norris is small enough to fit most airline overhead compartments (the cheaper ones were hard to match), yet big enough for long beach days.
Zero prep needed for cold beer at the beach
The built-in cooler compartment holds up to 10 cans, and with an ice pack thrown in, your beer stays cold for up to 12 hours.
Wet and dry stuff – kept miles apart
A dedicated dry compartment means everything stays exactly as you packed it – dry things dry, wet things elsewhere.
10 interior pockets for ultimate organization
No more digging around. The pockets are designed in varying sizes to fit all your essentials.
Your phone, AirPods, book and sunglasses will always be exactly where you left them.
Sand and water? Neutralized.
Water-resistant material and a reinforced bottom plate handle all kinds of beach mishaps.
We also removed the zippers cause sand fucks them up.
Big enough to fit her stuff too
50L capacity – or, using the most Swedish reference imaginable, 70% of the iconic blue IKEA bag.
Plenty of room for everything you and your partner need for a beach day.
Slides right onto your suitcase
Took an airport beer too many and forgot about time?
No worries, just slide Norris onto your suitcase and make the run for it.
Integrated bottle opener
Don't be that guy who risks half his set of teeth to open a bottle.
Please use the bottle opener we integrated into the shoulder strap buckle instead, and save a couple hundred on dentist fees.
One bag for the plane, the beach and everywhere in between
Norris is small enough to fit most airline overhead compartments (the cheaper ones were hard to match), yet big enough for long beach days.
Zero prep needed for cold beer at the beach
The built-in cooler compartment holds up to 10 cans, and with an ice pack thrown in, your beer stays cold for up to 12 hours.
Wet and dry stuff – kept miles apart
A dedicated dry compartment means everything stays exactly as you packed it – dry things dry, wet things elsewhere.
10 interior pockets for ultimate organization
No more digging around. The pockets are designed in varying sizes to fit all your essentials.
Your phone, AirPods, book and sunglasses will always be exactly where you left them.
Sand and water? Neutralized.
Water-resistant material and a reinforced bottom plate handle all kinds of beach mishaps. We also removed the zippers cause sand fucks them up.
Big enough to fit her stuff too
50L capacity – or, using the most Swedish reference imaginable, 70% of the iconic blue IKEA bag.
Big enough for everything you and your partner need for a beach day.
Slides right onto your suitcase
Took an airport beer too many and forgot about time? No worries, just slide Norris onto your suitcase and make the run for it.
Integrated bottle opener
Don't be that guy who risks half his set of teeth to open a bottle.
Please use the bottle opener we integrated into the shoulder strap buckle instead, and save a couple hundred on dentist fees.
One bag for the plane, the beach and everywhere in between
Norris is small enough to fit most airline overhead compartments (the cheaper ones were hard to match), yet big enough for long beach days.
Zero prep needed for cold beer at the beach
The built-in cooler compartment holds up to 10 cans, and with an ice pack thrown in, your beer stays cold for up to 12 hours.
Wet and dry stuff – kept miles apart
A dedicated dry compartment means everything stays exactly as you packed it – dry things dry, wet things elsewhere.
10 interior pockets for ultimate organization
No more digging around. The pockets are designed in varying sizes to fit all your essentials.
Your phone, AirPods, book and sunglasses will always be exactly where you left them.
Sand and water? Neutralized.
Water-resistant material and a reinforced bottom plate handle all kinds of beach mishaps. We also removed the zippers cause sand fucks them up.
Big enough to fit her stuff too
50L capacity – or, using the most Swedish reference imaginable, 70% of the iconic blue IKEA bag. Big enough for everything you and your partner need for a beach day.
Slides right onto your suitcase
Took an airport beer too many and forgot about time? No worries, just slide Norris onto your suitcase and make the run for it.
Integrated bottle opener
Don't be that guy who risks half his set of teeth to open a bottle.
Please use the bottle opener we integrated into the shoulder strap buckle instead, and save a couple hundred on dentist fees.
One bag for the plane, the beach and everywhere in between
Norris is small enough to fit most airline overhead compartments (the cheaper ones were hard to match), yet big enough for long beach days.
Sold on cold beer and Scandinavian design?
Ofc you are. Drop your email.
Join the 313+ guys worldwide who's looking to become the hero of the relationship with a bag that's big enough for two.
Join the 313+ guys worldwide who's looking to become the hero of the relationship with a bag that's big enough for two.
FAQ
FAQ
Why should I buy this beach bag?
How is it better than other beach bags?
How much will it cost?
When will it be released?
What are the full specs?
Turns out Norris is good at other things too
Turns out Norris is good at other things too
Turns out Norris is good at other things too
Carry-on bag. The trolley sleeve hooks right onto your suitcase, the 10 interior pockets hold your passport, laptop, tablet, headphones etc – and it's designed to fit most airline overhead compartments.
Everyday bag. Laptop, lunch box, gym clothes – all you need.
Turns out the same organization that's useful at the beach is also useful for your everyday life.
Weekend bag. Off exploring a new city?
There ain't no way you're paying for a checked suitcase. Norris is big enough for a few days away, but small enough for carry-on.
Countryside bag. Norris is perfect for those countryside-weekends where you don't really know what you'll need.
It easily fits clothes, swim shorts, board games, food, toiletry bag, bed clothes, and whatever else you can get your hands on.
Carry-on bag. The trolley sleeve hooks right onto your suitcase, the 10 interior pockets hold your passport, laptop, tablet, headphones etc – and it's designed to fit most airline overhead compartments.
Everyday bag. Laptop, lunch box, gym clothes – all you need. Turns out the same organization that's useful at the beach is also useful for your everyday life.
Weekend bag. Off exploring a new city? There ain't no way you're paying for a checked suitcase. Norris is big enough for a few days away, but small enough for carry-on.
Countryside bag. Norris is perfect for those countryside-weekends where you don't really know what you'll need.
It easily fits clothes, swim shorts, board games, toiletry bag, bed clothes, and whatever else you can get your hands on.
Carry-on bag. The trolley sleeve hooks right onto your suitcase, the 10 interior pockets hold your passport, laptop, tablet, headphones etc – and it's designed to fit most airline overhead compartments.
Everyday bag. Laptop, lunch box, gym clothes – all you need. Turns out the same organization that's useful at the beach is also useful for your everyday life.
Weekend bag. Off exploring a new city? There ain't no way you're paying for a checked suitcase. Norris is big enough for a few days away, but small enough for carry-on.
Countryside bag. Norris is perfect for those countryside-weekends where you don't really know what you'll need. It easily fits clothes, swim shorts, board games, toiletry bag, bed clothes, and whatever else you can get your hands on.
Carry-on bag. The trolley sleeve hooks right onto your suitcase, the 10 interior pockets hold your passport, laptop, tablet, headphones etc – and designed to fit most airline overhead compartments.
Everyday bag. Laptop, lunch box, gym clothes – all you need. Turns out the same organization that's useful at the beach is also useful for your everyday life.
Weekend bag. Off exploring a new city? There ain't no way you're paying for a checked suitcase. Norris is big enough for a few days away, but small enough for carry-on.
Countryside bag. Norris is perfect for those countryside-weekends where you don't really know what you'll need.
It easily fits clothes, swim shorts, board games, food, toiletry bag, bed clothes, and whatever else you can get your hands on.
You've made it this far
Stop playing hard to get.
It takes 9 seconds. Join the 313+ cavemen worldwide who loves organization just as much as they love ice-cold beer.
Join the 313+ cavemen worldwide who thinks a beach bag with an integrated bottle opener sounds like a great idea